December 01, 2013

Bugaboos Apple iPad Photo Shoot

Hilaree O jugging to the top after the shoot.

A few months ago, I posted some climbing shots from the Bugaboos. At the time, I couldn't say too much about the project because it was still on-going. But now that the commercial is out, there is no need to remain tight lipped.

The shoot was for the new Apple iPad and the guys running the show were the Camp 4 Collective - the same team that put together the Baffin Island Pirelli Tire project. The basic storyline went something like this: girl in tent is flipping through her ipad and then the camera pulls out and you realize that the tent is actually a portaledge strapped to the side of a massive, rimed-up wall. In the end, we got really lucky with the weather and everything worked out - read: we got the shots and didn't have to bivy on the summit of the Central Howser Tower. But it was close! In the end, this style of shooting is always an adventure and I look forward to doing more in the future.

Here are some behind-the-scenes shots from Jimmy, Renan and myself.

Day 2 of the shoot after pulling the ledge above the clouds to get the shot. Jimmy Chin Photo.

Me and Jeff R hanging out on top and trying to stay out of the shots. Jimmy Chin Photo.

Jimmy and Renan getting the indoors shots.

Renan going over the edge on Day 1.

Jugging with a heavy and expensive camera!

Hilaree and Renan on Day 1.

Cool plug for the Bugaboos.

Flying around on the morning of Day 2.

Pilot Paul making it look good with Pigeon in the background.

Hilaree O jugging to the top on Day 1. The weather took a nasty turn at this point and I think we all thought we would be spending the night out. Thanks to Paul M who plucked us off despite the strong winds. This was the most impressive piece of flying I've seen.  Renan Ozturk Photo.